Privacy Policy

1. Introduction

Simple Living Store Ltd respects your privacy. This Privacy Policy explains how we collect, use, share and protect your personal information. We fully comply with the European Union's General Data Protection Regulation (GDPR).

2. Information We Collect

2.1 Information You Provide

• Account Data: Name, email, telephone when you create an account.
• Purchase Data: Delivery address, payment method, purchase history.
• Contact Data: Messages, queries, comments you send via the contact form.
• Profile Data: Optional information you provide in your profile (profile photo, location, preferences).
• Payment Data: Credit card information (processed by secure gateways, not stored directly).

2.2 Information Collected Automatically

• Cookies: Navigation information to improve your experience.
• Access Logs: IP address, browser type, pages visited, access time.
• Device Data: Device type, operating system, unique identifier.
• Location Information: Only if you explicitly authorise it.

3. Legal Basis for Processing

We process your information based on:

• Contract: Necessary to process your order and provide services.
• Consent: For marketing and non-essential cookies (we ask for permission).
• Legal Obligation: Compliance with tax laws, anti-money laundering, etc.
• Legitimate Interest: Fraud prevention, security, service improvement.

4. How We Use Your Information

4.1 Primary Purposes

• Process and deliver your orders
• Communicate about your purchase (confirmation, shipping, delivery)
• Respond to your queries and customer service requests
• Process returns and refunds
• Maintain records for accounting and tax purposes
• Improve our website and services
• Prevent fraud and illegal activity

4.2 Marketing

We will only send you marketing if you explicitly authorise it. This includes:

• Newsletter with news and offers
• Personalised product recommendations
• Updates about new collections

You can unsubscribe at any time with one click.

5. Information Sharing

5.1 We Do Not Sell Your Information

Simple Living Store Ltd never sells your personal information to third parties for money or benefit.

5.2 Necessary Sharing

We only share information when necessary with:

• Shipping Providers: To deliver your order (address and name only)
• Payment Processors: To process secure payments
• Legal Authorities: If required by law (court order, criminal investigation)
• Service Providers: Email, hosting, analytics (under NDA contract)

5.3 International Transfers

Your information is stored in the United Kingdom. If we transfer it internationally, we use mechanisms approved by GDPR (Standard Contractual Clauses).

6. Data Retention

We keep your information for:

• Account Data: While your account is active + 3 years after closure
• Purchase Data: Minimum 6 years (UK tax requirement)
• Marketing Data: Until you unsubscribe
• Cookies: As per configuration (maximum 2 years)

After the retention period, we securely delete your data.

7. Your Rights (GDPR)

Under GDPR, you have these rights:

7.1 Right of Access

You can request a copy of your personal data at any time. We will respond within 30 days.

7.2 Right of Rectification

If your data is incorrect, you can request correction. We will update immediately.

7.3 Right of Deletion

You can request deletion of your data in certain cases. We will evaluate your request (there may be legal reasons to retain it).

7.4 Right of Portability

You can request your data in structured format and transfer it to another service.

7.5 Right to Restrict Processing

You can ask us to limit how we use your data while we verify its accuracy.

7.6 Right to Object

You can object to data processing for marketing or legitimate interest.

7.7 Rights Related to Automated Decision Making

You have the right not to be subject to wholly automated decisions that affect you.

8. Cookies and Tracking Technologies

8.1 What are Cookies

Cookies are small files saved in your browser. They help us improve your experience.

8.2 Types of Cookies We Use

• Essential: Necessary for site functionality (do not require consent)
• Functional: Improve your experience by remembering preferences
• Analytical: Help us understand how you use the site
• Marketing: To show personalised advertisements

8.3 Cookie Banner

We show you a banner on your first visit. You must explicitly accept non-essential cookies. You can change your decision at any time in our Cookie Policy.

9. Data Security

9.1 Security Measures

We implement:

• HTTPS certificate (encryption in transit)
• Data encryption at rest
• Firewall and intrusion detection
• Regular security updates
• Restricted data access (authorised personnel only)
• Periodic security audits

9.2 Limitations

Although we use robust measures, no transmission method is 100% secure. If you experience a security breach, we will notify you in accordance with the law.

10. Minors

Our site is not directed to persons under 13 years of age. We do not intentionally collect data from minors. If we discover a minor has provided data, we will delete that information immediately.

11. Third Party Privacy

If you share third party information with us, you assume responsibility for obtaining their consent. We will not use that information without authorisation.

12. Changes to This Policy

We may update this Privacy Policy occasionally. We will notify you of significant changes via email. Your continued use of the site implies acceptance of changes.

13. Data Protection Authorities

If you have concerns about how we handle your privacy, you can contact the data protection authority in your country.

14. Contact

Data Protection Officer:

Simple Living Store Ltd
101 The Westgate, Queen Street
Oxford OX1 1PB, United Kingdom
Telephone: +447347577940
Email: info@simplelivingstore.co.uk
Companies House: 7447333

Privacy Requests: Send your requests (access, deletion, portability) to info@simplelivingstore.co.uk with subject "GDPR Request".